Backlinks for Business

In the changing SEO landscape, you need to just publish high-quality content to earn links. Backlinks for Business is diminishing in importance.

Backlinks for Business

What’s worth understanding is how the variety, quality and quantity of natural links affect your web page’s rankings within search results and your overall search engine optimization, as a result.

Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your website. The value increases the authority of your site in the mind of the search engines and helps improve your site’s SEO.

The reason why Google puts such a high value on backlinks to your website is that backlinks are one of the few things on your website that you cannot control. That means that if someone does link to your site, Google trusts that the links are relevant which boosts your ranking. So, how do you build high-quality backlinks to your website so that you can rank higher in search engines? Here are some ways that you can build inbound links to your website for your local business.

Links from Local Business Partners

Turn to those who you do business with. If you know of business owners who also blog or who have related services, ask them to include a link on their website or blog to your site.

It doesn’t matter what the business owner does, as long as the link to your website is relevant in some sort of way. Almost any potential partner is a potential source of a link so ask people you know and offer to link to their website too!

Links from Local Events Partners

Partnering with other business owners or local businesses for events is a great way to increase brand awareness and name recognition in your local market. It’s also a great way to get high-quality backlinks that can boost the SEO for your local business. If you participate or sponsor an event, ask for links to your website or blog from your fellow event partners. In turn, include links to others’ websites who are involved in the event.

Local Industry Resources & Directory Links
In many industries, there are one or two (sometimes more) important industry associations or simple business directories that have a list of links to businesses. If the directories are free, be sure that you have your company listed. Be a little more cautious of paid directories, which may not be worth the money. If you’re interested in working with paid directories, ask around first to see if other local businesses have found them useful.

Social Media Links

Most of the links generated in social media have what is known as a “nofollow” attribute, which means that technically the links are not supposed to pass on credit in the search engines. That being said, Google does place some weight on the links that websites receive in social media. Make sure that you post your blog posts and links to your website in your social media posts.

Public Relations and Press Links

When a media outlet decides to write something about your business, there is frequently a link that points back to your website. There are three common ways to generate this media attention; beg the press to cover you, get noticed by the press for doing something out of the ordinary, or pay for a press release. Any of the three approaches can result in some high-value links to your website.

Blogger and Influencer Backlinks
Bloggers and influencers are a great way to get high-quality backlinks to your website. Influencers and big bloggers know the ins and outs of SEO and will be valuable inbound links to your business’s website. If you have connected to bloggers or influencers, make sure to ask them to include links to your website if your business is featured on their blog. Not only will it help boost your business website’s SEO, but it will also generate more traffic to your website when readers click on the backlink to your site.

Guest Blog Post Links

There are millions of blogs on the internet and all of them face the same problem that you face with your own blog—they need content. For that reason, it has become a common practice for people to offer to write a blog article for someone else’s website. You need to offer exclusivity in these situations (you can’t also post the same blog article on your website because Google doesn’t like duplicate content), but what you get in return is a link back to your website. Not only will this link generate traffic directly from the blog, but the link will also improve your SEO.

There is a wide range of high-authority domains from which you can gain backlinks. The most well-known high-authority backlinks are from education websites (e.g., or government websites (e.g. Nevertheless, high-authority backlinks can also come from a trusted .com, .net, .org or .info domain.

The special value of education and government sites lies in the fact that there is a very long bureaucratic procedure in order to register a .gov or .edu domain which will ensure its authority. People go to these domains for important purposes and count on the sincerity of every page these domains are linking to. Therefore, any education or government institution will be very careful about who they are linking to and the validity of their content.

1. Competitor Backlink Gap Analysis

Get a good idea of where your competitors gain their high-authority links from. You can see your competitors’ backlink profile on and export all of their government and education backlinks. Then, analyze each of their authority links and assess if you can offer any useful content that might be interesting for these institutions to link to. The next step is to contact the sites and ask them to place a link to yours.

2. Use Search Operators To Find.Gov, .Edu And .Ac Sites

Search operators are words that can be added to Google searches to help narrow down the results. This is a great way to find relevant high-authority websites related to your industry or product category.

Let’s say you have a website that provides information about Fairtrade. Using search operators is the best way to find relevant .gov and .edu sites with pages mentioning Fairtrade. Add them to your outreach list and if these institutions like your content, they will link to it on their website. Therefore, it is vital that the content you have is not only high quality and relevant but most certainly must be of value for universities, their students, staff or alumni. The same applies to content for government websites, which should provide information that relates to their residents and the local community.

3. Become a Resource

Most government and education based websites offer links to external resources that are helpful for residents or students. Therefore, the creation of highly relevant, tailor-made content is a great opportunity to gain links. For example, if you want to target universities, you could create a guide for graduates on how to start a career in your industry.

4. Offer Events For Students Or Join Career Fairs At Universities

Have you ever thought about an in-house career day for students in your area? Contact local universities and organize a career event. This will not only help you to meet some talented students, but it will also give you the opportunity to build relationships with the universities. If you are a small business, why not attend a career fair organized by a university in your area to promote your business? Exhibitors will usually be listed on the university website, including a link to their site.

1. Blogger reviews.

Decide on something you can give away in exchange for a review. It can be software, an informational product, physical product, or service. Anything of value that bloggers in your niche would want to try and write about is fair game. Find bloggers in your niche searching for things like “best content marketing blogs 2016” or “top social media strategies for businesses”

Reach out to them with this email script:

Hello [name],

I was searching for some [topic] today when I came across your site.

I really liked what I saw!

I just launched a guide that teaches people how to [relate to their topic above]. I usually charge $X, but I’d be more than happy to send it over to you at no charge. All I’d ask is that you’d consider mentioning it on your blog or writing a review.

Let me know how that sounds.


[Your name and contact information]

2. Give testimonials.

List all of the products and services that you’ve used over the last six to 12 months. Check to see if their websites have a testimonials page. Here are 11 examples of some excellent testimonial pages from the hubspot blog to show you what you are looking for.

Reach out to them with your testimonial. Mention that they have permission to include it on their testimonials page.

3. Link reclamation.

Find sites that mention you and your brand online (you can use a tool like BuzzSumo to help with this). Check to see if they’ve linked to you.

If not, reach out with a friendly email to ask them to add your link.

4. Directories.

Check out this article that includes 49 free web directories for building backlinks.

Submit your site with a 100 percent unique description. Wait for your site to be approved and get your link.

5. HARO.

HARO stands for Help a Reporter Out. They describe themselves as “the most popular sourcing service in the English-speaking world, connecting journalists with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.”

6. Website feedback sites.

Create accounts at the following website feedback sites:
Submit your website to receive feedback. Your link will be automatically created.

7. Find expired domains.

Search for pages with lots of links on them (like resource pages). Use Domain Hunter Plus to find expired domains linked to from that page. Buy the expired domain for the cost of registration.

8. Blog aggregators.

Search for blog aggregators using these search strings: “submit blog”, “blog directory”, “blog directories”

Submit your blog along with a unique description. After your blog is approved you’ll get included in the directory along with a link to your blog.

9. Find guest posting opportunities on Twitter.

Head over to Twitter Advanced Search. Enter these search strings into Twitter search: “your niche” + guest post, “your niche” + guest author, “your niche” + write for us, “your niche” + guest article

Make your guest post pitch to the quality sites that come up.

10. Infographics.

Identify a trending topic in your industry (Tip: use Google Trends). Put your data together.

Work with a graphic designer to create an infographic. Note: You can hire a pro on several sites such as Upwork or Elance if you do not have an in-house designer. Promote your infographic. Check out this article for tips on getting backlinks with Guestographics.